Using Ethics in Visual Communication
You are the campaign manager for a well-known environmental outreach organization. The current campaign is to bring awareness to the organization’s Ohio River Clean-Up Project. As the manager, one of your tasks is to review all content and visuals used by the campaign. You actively evaluate and revise any ethical issues that may be detrimental to the project, your organization, or society in general.As you meet with one of the campaign designers, you identify several ethical problems with the new poster he has created. His poster includes the following elements:The poster image shows a group of poor, urban, African-American children playing alongside the Ohio River.The poster text states: “Let’s help them clean up.”The poster has several overlaid images in the corner of a few celebrities, which gives the impression of celebrity endorsement.There are no sources acknowledged anywhere on the poster.The poster has been digitally altered to make the African-American children appear thinner, darker, and dirtier.Since you are flying out to a campaign meeting in one hour, you ask this campaign designer to hold this poster and wait for your video review.You plan to take time tomorrow to create Talking Points and Analysis on the Poster. Discuss the poster image visually and also discuss how this designer can correct several ethical visual issues. You realize you will not only have to identify the ethical visual issues and explain how to revise and change them, but you will also need to clearly describe to him the effect these unethical media issues will have on society.These Topics below must be addressed completely!1. Thoroughly analyzes the visual stereotypes presented in poster and discusses a revision option.2. Thoroughly analyzes how the ethical issues will affect social perception.3. Thoroughly analyzes the ethical problems of digital alteration in poster.4. Thoroughly analyzes the ethical problems of using improperly acknowledged images sources in poster.Read Landa, Graphic Design Solutions, Chapters 6 & 11 – 13
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