Audience

You will examine the importance of creating an audience profile and situation analysis chart to help drive the decision-making process for a community health campaign.The purpose of this chart is to help you organize the information you are compiling.Remember to track any resources you use to fill in the chart.Condition or health issuesKey groups or stakeholdersSocial and political determinants of healthAudience profile and segmentationDemographics and epidemiologyCultural considerationsIs there a secondary audience? Who?Motivation of population (using a theory to back up response)Predisposing factors, enabling factors, and reinforcing factors (PERF)Barriers